STAGE YOUR PRESENTATION WITH PROPS 145
demo. He told the audience that what he really wanted to show
off was Safari’s speed compared with Internet Explorer (IE 7).
The demo screen showed both browsers side by side. Jobs
loaded a series of websites simultaneously on both. Safari accom-
plished the task in 6.64 seconds, while IE 7 took 13.56 seconds
to accomplish the same task. “Safari is the fastest browser on
Windows,” Jobs concluded.^11 The entire demo took less than
three minutes. It could have lasted much longer, but Jobs chose
to focus on one feature and one feature only. Jobs doesn’t over-
whelm his audience. Just as he eliminates clutter on slides, his
demos are likewise free of extraneous messages.
In 2006, Apple added a podcast studio to GarageBand, a tool
bundled into the iLife suite of applications intended to make
it easy for users to create and distribute multimedia content.
“We’ve added a lot of great stuff to GarageBand,”said Jobs, “but
I’m going to focus on one thing to demo today, a nd t hat is we have
added a podcast studio to GarageBand. We think GarageBand is
now going to be the best tool in the world to create podcasts. It’s
pretty great. Let me go ahead and give you a demo.”
Jobs walked to stage right, sat down, and created a short
podcast in four steps. First, Jobs recorded the audio track and
had loads of fun with it. He even stopped the first recording
and started over because the audience caused him to laugh so
hard. Jobs recorded the following: “Hi, I’m Steve. Welcome to
my weekly podcast, ‘Supersecret Apple Rumors,’ featuring the
hottest rumors about our favorite company. I have some pretty
good sources inside Apple, and this is what I’m hearing: the
next iPod will be huge, an eight-pounder with a ten-inch screen!
Well, that’s all for today. See you next week.”
After making the playful recording, Jobs walked through the
next three steps, showing the audience how to add artwork and
background music. Once done, he played the podcast and said,
“Pretty cool, huh? That is the podcast studio, which is now built
into GarageBand.”^12
Although Jobs did a nice demonstration of the podcast studio,
it could not compete with the first release of GarageBand in 2005:
“Today we’re announcing something so cool: a fifth app that
will be part of the iLife family. It’s name is GarageBand. What is