How To Sell Yourself

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Selling Yourself As a Speaker 87


  • Notes.

  • Nothing.
    The manuscript is the most dif-
    ficult to deliver well. If you can
    learn the rhythm of eye contact for
    a manuscript speech, you’ll im-
    prove the delivery of speeches pre-
    pared with any other method. So
    we’ll concentrate on learning how
    to maintain eye contact while de-
    livering the toughest speech of all.
    The first rule is: Your mouth
    shouldn’t be moving while your
    eyes are looking at any-
    thing but your audience.
    The second rule fol-
    lows logically: Write
    short sentences. The
    longest sentence should
    cover no more than two
    lines of type.
    Use a large font. The
    type should be big. Use
    periods. Substitute peri-
    ods for other punctuation.
    I’m not saying you
    must write only simple
    sentences. I’m saying you should simplify your sentences.


Here are some other useful tips for preparing your text.


  • Leave an extra-wide left-hand margin.

  • Double space your lines and triple or quadruple space your
    paragraphs. In fact, make every sentence a new paragraph
    and indent.

  • Don’t carry a sentence over to the next page. In other
    words, every page should end with a period.

  • Leave a high bottom margin.

  • Cut off the text about two-thirds of the way down the page.


“How long do I have to continue
to talk to these people?”

Talking to slides or a PowerPoint presentation
should be a felony.
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