Blink
for a meeting. Next Kenna made a music video for next to nothing for one of his songs and took it t ...
people who run record labels, go to clubs, and know the business well) love Kenna. They hear one of his ...
visits the Website and listens to the music. Other companies play songs over the phone or send sample CDs to ...
scoring average ratings and eight scoring below average. The conclusion was even more blunt this time: “Ken ...
I explained that I got this idea from the polling my friend Dick Dresner had done for the movie indus ...
He was fascinated by the process. Here was a tool he could use, a process that could reduce the myste ...
patiently after they had been primed to be polite, they wouldn’t have been able to tell us. If we ...
really is requires a more searching exploration of the intricacies of our snap judgments. 2. Pepsi’s Challeng ...
was to dispute its findings. But when they privately conducted blind head-to-head taste tests of their ow ...
machines, have more shelf space, spend more on advertising, and are competitively priced, why are we losing ...
old Coke but they very much liked the new Coke. How could New Coke fail? But it did. It was a disaster ...
drink the entire can. They take a sip from a cup of each of the brands being tested and then make ...
big advantage in a sip test. Pepsi is also characterized by a citrusy flavor burst, unlike the more raisin ...
package and the product. The product is the package and the product combined. One of the projects Cheskin worked on wa ...
future for margarine. Louis said, ‘Let’s go at this more indirectly.’ Now the question of how to increase sa ...
clientele as Easy Jesus). Their client, Christian Brothers, wanted to know why, after years of being t ...
preference for E & J. So we’ve been able to isolate what Christian Brothers’ problem is. The problem is ...
picked up a can of 7-Up. “We tested Seven-Up. We had several versions, and what we found is that if you ...
like by making him a cartoon figure. We looked at him in the context of photography down to cartoon character ...
the chips in chocolate chip ice cream and say on the package, “New! Bigger Chocolate Chips!” and charge five ...
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