Thinking with Type_ A Critical Guide for Designers, Writers, Editors, & Students - PDF Room

text | 97 Barthes’s model of the text as an open web of references, rather than a closed and perfect work, asserts the importanc ...

98 | thinking with type Graphic designers can use theories of user interaction to revisit some of our basic assumptions about vi ...

text | 99 Jef Raskin talks about the scarcity of human attention as well as the myth of white space in The Humane Interface: New ...

100 | thinking with type Typography, invented in the Renaissance, allowed text to become a fixed and stable form. Like the body ...

text | 101 designobserver.com Website, 2010. Design: Jessica Helfand, William Drenttel, Michael Bierut, and Betsy Vardell. Packi ...

102 | thinking with type Warm Type Warm Type Warm Type Kerning is an adjustment of the space between two letters. The characters ...

text | 103 kerning headlines The subtle differences between metric and optical kerning become more apparent at larger sizes. Mos ...

104 | thinking with type tracking Adjusting the overall spacing of a group of letters is called tracking or letterspacing. By ex ...

text | 105 Designers most commonly apply tracking to headlines and logos (where kerning adjustments are also frequently required ...

106 | thinking with type exercise: space and meaning Johnschen Kudos Johnschen Kudos Johnschen Kudos You can express the meaning ...

transition expansion Heather Williams Jason Hogg migra tion ig r a t m ion repetition o o Heather Williams elimina ion t t t t t ...

108 | thinking with type The distance from the baseline of one line of type to another is called line spacing. It is also called ...

text | 109 dance ink: an avid dream of transformation Magazine page, 1992. Designer: Abbott Miller. Publisher: Patsy Tarr. The e ...

110 | thinking with type line spacing o livro amerelo do terminal Book spread, 2008. Designer: Vanessa Barbara with Elaine Ramos ...

text | 111 visionary cities: the arcology of paolo soleri Book, 1970. Design: Paolo Soleri. This classic work of postmodern desi ...

112 | thinking with type alignment justified Left and right edges are both even Justified text makes a clean shape on the page. ...

text | 113 flush left/ragged right Left edge is hard; right edge is soft Flush left text respects the organic flow of language a ...

114 | thinking with type alignment the works of virgil Printed for Jacob Tonson, 1698. Title pages are traditionally set centere ...

text | 115 charles baudelaire/les fleurs du mal Printed by Bill Lansing, 1945. Traditionally, poetry is set flush left, because ...

116 | thinking with type alignment flush left and flush right: vas: an opera in flatland Book spread, 2002. Designer: Stephen Fa ...