Social Research Methods: Qualitative and Quantitative Approaches

A History of Survey Research The Logic of Survey Research Construction of the Questionnaire Types of Surveys: Advantages and Dis ...

SURVEY RESEARCH Surveys can provide us accurate, reliable, and valid data, but to do this they require serious effort and though ...

SURVEY RESEARCH seventeen-volume (1889–1902) Labour and Life of the People of Londonand B. Seebohm Rowntree’s Pov e r t y(1906) ...

SURVEY RESEARCH methods to document social problems. They feared such information about ill treatment and poor conditions could ...

SURVEY RESEARCH explanation and measure them with other survey questions (i.e. control variables). Later, we statis- tically exa ...

EXPANSION BOX 2 Sources of Errors in Survey Research Erroris the difference between obtained values and “true values.” It occurs ...

SURVEY RESEARCH Being valid and reliable means that the respondents should quickly grasp each question’s meaning as you intended ...

SURVEY RESEARCH may define regularlyas every day, others as once a week. To reduce confusion and get more informa- tion, be more ...

SURVEY RESEARCH prestigious person or group overshadows how he or she answers a question. You would not know whether you are mea ...

SURVEY RESEARCH be paying by cash or credit card?” I hesitated a sec- ond and then realized that it was a ploy to get me to purc ...

SURVEY RESEARCH TABLE 1 Summary of Survey Question Writing Pitfalls THINGS TO AVOID NOT GOOD A POSSIBLE IMPROVEMENT Jargon, slan ...

SURVEY RESEARCH few can be accurate about minor events that hap- pened 2 years ago. Survey researchers recognize that memory is ...

SURVEY RESEARCH Respondents often telescope, or compress time, when asked about past events. They recall an event but earlier (b ...

SURVEY RESEARCH viewer is available to help or answer questions. Respondents hear questions over earphones and/or read them on a ...

SURVEY RESEARCH acceptable answer as described in this chapter’s opening box. However,social desirability biasis widespread. It ...

SURVEY RESEARCH writing good surveys to learn about what people think requires effort and diligence. If we carelessly ask for an ...

SURVEY RESEARCH Each question form has advantages and disadvan- tages (see Table 3). The crucial issue is not which form is bett ...

SURVEY RESEARCH ranked different problems as most important depending on the form of the question. As Schu- man and Presser (197 ...

SURVEY RESEARCH Satisficing Avoiding exerting cognitive effort when answering survey questions and giving the least demanding an ...

SURVEY RESEARCH The logic behind these three formats is that many respondents will answer a question if a “no- opinion” choice i ...