Quality and Flawless Photos
Instagram is a platform that is centered on visuals and images. If you study
Instagram pages that are doing well, you will notice that the major thing
similar with these pages is the use of great images. It is therefore essential to
use good quality visuals for your ads if you want them to improve your sales,
ad recall, and give your brand a good name.
Quality images have better aesthetics compared to mediocre ones. This helps
them to blend naturally with other images on the feed. The effect of this is
that people see your ads rather than bypassing them just because it looks so
much like an ad.
Images that fit in naturally give an impression that they are just normal posts
on the feed; hence, your ads won't look like ads. People tend to skip ads
quickly, so this helps you prevent that from happening.
Let Your Content Be User Generated
It is important that you ensure that your ads help you build confidence with
your followers. It is important that your followers have confidence in your
brand, as this will help you experience continuous and lasting growth. You
can achieve this by utilizing user-generated content. This is how you build
trust and ensure that your ads lead to sales.
User-generated content is a good means to help build confidence in your
brand, and also this type of content is usually suitable for most of the points
mentioned above.
Keep Your Text at a Minimum
It is important that you keep your ads as original and natural as possible. One
of the ways to do this is by ensuring you keep your text at a minimum. This is
very important if you want your ads to bring maximum returns. Instagram is
all about visuals and images; hence it makes sense to pay more attention to
this.
Facebook has a text boundary of 20% for ads, unlike Instagram. However,
keeping your text at minimum is a silent rule on the platform. Even Instagram
is aware that images containing too much text won't get to a large percentage
of the audience based on their algorithm.