Social Media Marketing_ 7 books - Charles Edwards

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and you'll see more options. Text in your URL and choose a CTA button.
Other fields such as headline, display link, and news feed link description
will not be utilized for your Instagram ads.


How to Create Instagram Ads Using the Instagram App


Another way of putting up Instagram ads is through the use of the Instagram
app. Unlike the Facebook ads manager, the Instagram app lets you advertise
an already existing post on Instagram.


Here are a few things you need to do to advertise directly from the Instagram
app:


You have to change your profile on Instagram to a business profile.
You have to become an admin or one of the admins of your
Facebook page, which is connected to your Instagram profile.
You have to obey Facebook's advertising policies.

How Much Do You Need to Pay for an Ad on Instagram?


Just like Facebook ads, Instagram ads use the same mode of operation. Some
factors like your budget, automatic bidding, or manual bidding selection will
determine the cost of your ad. Instagram ads only cost you what you can
spend with slightly above 10$ daily budget.


Tips to Ensure Your Instagram Ad Is a Success


Knowing how to create ads is just one piece of the puzzle. Understanding the
strategies to ensure your ads produce the desired result is the following step.
Below are some leading strategies that can help you do this:


Make Use of Hashtags


The use of hashtags is one of the ways Instagram is different from Facebook,
as well. On Facebook, hashtags are not widespread, unlike on Instagram.
Including hashtags in your post is essential. Based on a study carried out by
TrackMaven, more engagements are generated on posts with 11 hashtags.


Beyond the number of hashtags, it is also important to employ the correct and
most relevant hashtags. Maintain a balance between quality and quantity.
You can employ the following services when searching for hashtags:
Hashtagify, Hashtags.org, Websta, Keyhole, etc.

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