Carousel Ads
With this ad, you get to showcase a maximum of 10 videos or images within
a single ad.
The small dots underneath the image will enable you to identify the Carousel
Ad. These dots indicate that more than one image can be seen.
Although this type of ad is trickier to assemble than the ads that are Single
Image, they give a tremendous opportunity for you to:
Using several brand images or videos, communicate a narrative, or
‘story’ about your brand
Create an illustration of the step-by-step process of what way to use
a product.
Give customers awareness of the essence of the promoted offer.
Reduce ad costs on InstagramSpecs for Carousel Ads
Caption - maximum of 125 characters
Type of Media – image or video
Image Size image/video resolution - minimum 600 x 600 pixels; maximum
1080 x 1080 pixels
Number of cards – Minimum of 2 and Maximum of 10
Image Ratio – 1:1
Format for images - .jpg or .png
The ratio for video aspect – 1:1
Video length – Maximum: Sixty seconds
Video thumbnail image ratio: the video aspect ratio should be equal to 1:1. If
it doesn’t, auto resizing for a thumbnail is available. (Karlson, Karola, 2018)