Chapter 6. Instagram Content Strategy
Your content strategy is the most important element of your plan for
marketing in Instagram. Without content, social media marketing in
Instagram is impossible. You will have no audience since an audience only
exists if there is content for them to consume. Without an audience,
engagement is an impossibility. Lastly, without an audience, your brand does
not have a pool of individuals that it can convert to become paying customers
for what you offer.