Stories Video Ad
This ad will make your brand shine and stand out from all other brands
advertising on Instagram. This format lets you upload videos that are a
maximum of 15 seconds in length, showcases your product, builds the
brand’s individuality and personality, and engages your audience by
repeating what your offer. (Karlson, Karola, 2018)
Specs for Video Stories Ad
Caption – currently not available. Text should be included in the image file.
Format –Full-screen vertical ad -9:16
Resolution –At least 600 x 1067 Maximum 1080 x 1920
Type of file – Whether mp4 or .mov
Video size–maximum 4 GB
Video length–maximum 15 seconds
Video codecs–recommended h.264, vp8
Audio codecs –AAC, Vorbis recommended
Ad Copy and Design
Design Tips
Generate Ad Images with Color
The research of online buying and selling has become quite expansive.
Research has found that a person’s mind is made up in 90 seconds of the first
contact with individuals or products. And that’s all surprisingly, color is what
drives 62% to 90% to make their decisions.