Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1

How to Create the Perfect Videos for Your Instagram


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When it comes to editing videos, its sure sounds more intimidating for many
compared to editing simple pictures. It’s pretty understandable – after all,
unlike a simple picture, a video consists of multiple frames that may have
different lighting, contracts, and shadows. But what people didn’t know is
that it can be as simple as editing photos. You just have to make sure that you
edit your videos matching your branding by adding texts, adjusting its
brightness, and cropping it accordingly.


Today, adding videos for their business accounts is no longer only for big
brands, any startup business can easily produce high-quality videos that can
help them generate more engagement. You also don’t need to spend a lot of
money to hire a professional to do things for you. You can do it on your
phone using free apps.


Tips to Creating the Perfect Picture
When we hear “Instagram aesthetic”, the first thing that might come to your
mind are attractive photos, professionally made presets, and appealing filters.
But with the benefits Instagram video brings, it’s important to make the most
of it by applying this aesthetic to your videos as well.


It’s amazing how there’s no limit to what you can do with the videos you can
upload on Instagram – main reasons why more and more people, whether the
business account or not, are fond of using them.


Everything including Stories, GIFs, and Boomerangs are considered as video
content on Instagram. This means that regardless of what type of multi-frame
content you’re posting, you want to make sure that you’ve got the right set of
tools in creating high-quality video content for your Instagram.


Producing captivating videos for Instagram is one of the most efficient
Instagram marketing tactics there are. This offers you a great amount of
flexibility when it comes to using video content in improving your strategy
for Instagram marketing.


Today, there’s no denying to the fact that video content is the most shared
type of content on the platform as it offers the brands an extremely appealing

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