means to market as they tell more about the products. But then again,
producing a share-worthy video on Instagram involves some efforts and
brainstorming.
You will also learn some of the most practical and tactical ways to plan and
shoot Instagram videos for better output and gather more views and
engagement. You will also learn some of the examples of different types of
Instagram videos you can try to make and upload.
Setting Clear Goals
Telling a story in just 30 seconds can be a challenge for many. That’s why
taking your time in planning and conceptualizing a compelling video is
extremely important. Before getting started, it’s important to ask yourself
what your main goals are for sharing the videos. Do you want to gain new
followers? To make sales or maybe you want people to check out your
website?
It’s important to be specific. The feel and the tone of the video you are trying
to create will depend on the reason as to why you are creating it in the first
place.
Tell a Story
Creating a video that tells a story is the more effective way to gain attention
and engagement on Instagram as a business. You don’t have to make a
storyboard for this, but by planning out the video well, you can assure that
you will be able to use every second optimally. Doing this will help you
manage your time properly and organize the storyline better.
You have to remember that Instagram videos start playing automatically
when the user scrolls down their feeds, so it’s important to start your video
with an attention-grabbing scene. Starting your video this way is going to
help it stand out, and more importantly, it’s going to capture the interest of
the viewer and convince them to watch the whole video to finish the
story. But of course, the middle and the end parts of the video have to be
strong as well.
At the end of the video, you may want to include call-to-action wherein you
can ask the viewer to engage in the content or take action to learn more about
your brand.