orientation you want to upload in. For uploading normal content, it’s
best to upload it in a landscape, while stories are best taken in portrait.
This is because playing Stories will give you a full-screen view while a
typical video on the feed doesn’t do that. Setting the orientations these
ways will give the users full views of the video while playing.
· Keep the focus on the subject. Make sure that the device you are
using is consistently focusing on the subject. When using your
smartphone to shoot the video, you can simply tap the screen on the
area where you want it to focus. On the other hand, if you are using a
DSLR, you might have to adjust the lens to get it focused on the
subject.
· Keep the shot steady. Unless you are trying to shoot an indie or a
horror film, you’ll want to keep the shot steady. You can use a tripod if
you are shooting a video in the same frame. On the other hand, if you
are shooting a video where you have to move, then you can use a
stabilizer like a gyro device.
· Be picky. Depending on where you are planning to upload your
video, it can be as short as 10 seconds up to 60 seconds or more if
you’re planning to upload it on IGTV, but then again, because there’s a
limit to how long you can play the video, you must be selective about
what you will include in the video. When editing the video, ask
yourself if the scenes you will include are worth being in the video.Choosing the Content to Upload
There are some categories that will help you to decide on what type of
content to upload. These categories include a type of products, brand image,
and the story you want to portray in your video.
From there, you can start brainstorming. List down all the ideas you have
relevant to the subject and format that you think will help you create a
compelling video for your business. Lastly, you have to make sure that the
content you make fits the theme and tone for your brand. Again, you must
remember that consistency is a very important thing.
Below are different types of video content you can upload on your Instagram.
Check the list carefully and find out which types of content you think is the