Lastly, you have to remember that videos on Instagram play in silent unless
the user chooses to tap the video to enable the sound. So, you may also want
to consider adding on-screen options.
Proper Lighting for Your Video
Just like when you are editing pictures, you don’t need to invest in expensive
lighting equipment in order to have fantastically well-lit video output.
Choosing the settings is always the key but using some basic technique can
also help dramatically. Here are some tips to remember:
· Use natural light sources. As much as possible, shoot during the
daytime when the sun is out and shining. And it’s better if it’s
outdoors. However, if you’re shooting indoors, try to shoot it near the
windows.
· Avoid shooting under overhead lights. Doing this can cause some
very poor visual effects. Seek other sources of light and help your
subject is moving around until you get to find a good light source.
· Use your creativity! If ever your lighting setup isn’t doing you any
favor, this is when you have to wring your creative juice. If you want
to soften the light, you can use a white poster board or even a simple
paper to be your reflector. Similarly, if you’re aiming to block some
unwanted light source, you can use black plastic to cover it.Shooting the video
Choosing what camera to use for shooting your video is the first thing you
need to do. It’s best to use the camera directly from your smartphone or
DSLR. This is because the app’s camera has some limitations when it comes
to shooting capabilities.
After choosing the camera to use, the following step is shooting the video!
Here are some pointers to help you as you start shooting your Instagram
videos for your business.
· Always shoot the video in portrait for Story or landscape mode for
Feed. Thankfully, it didn’t take long before Instagram realized that
cropping videos and photos into a square is not the best idea they came
up with for the platform. This means you can decide as to what