Chapter 3. Understand Your Audience
The first step in planning for a great video to create is probably the
identification of your target market. Do you want to attract kids because your
business products are made for kids? Do you want to invite mothers to buy
your products using your videos?
The way on how you would make your videos as well as the treatment that
you are going to use in making your videos are largely dependent on your
audience. Of course, the approach that you will be using for kids is a lot
different as compared to that which you will use for adults. So, it is important
to have a clear idea on who you are targeting to be your viewers.