Who is your customer?
The people you are trying to reach are another factor in determining whether
YouTube blends into your plans. Who are you selling to - and why?
This is Marketing 101 principle, so if I state the obvious, forgive me. But
many advertisers, particularly those who work online, either does not know
the basics or overtime, sometimes, neglect them. The most important thing
you can do is to say the obvious at times.
All the ads should be about the client, so you need to learn who that
consumer is and what he needs. Go through the guide below to decide who
you should work on:
- How old is your primary client?
- Is it a male or female customer?
- Are your customers married, or are they single?
- What is the average annual income of your customers?
- Where are your clients living?
- Where do you shop with your customer?
- What does your client like to do in their spare time?
- How does it represent the client or herself?
- How do you prefer to receive details from your client: through newspaper,
television, radio or the Internet? - What domains are your clients often using?
- How does your client reach the Internet — through a computer or mobile
device, and at what level of connection? - Which items are your clients using at the moment?
- Is your target customer a new user or someone who doesn't use the
commodity yet? - Does your client know your company or your product?
- If so, what does your client think of your business and your services—what
is his impression of you?