you publish it, you have a limited window of time where YouTube will gauge
the number of views and interaction within the first few hours to 24 hours.
YouTube Video Ranking Factors
You’ll learn about all the different factors that affect your video ranking and
the ones that YouTube looks for when it is determining how high it should
rank your video for a certain keyword.
I want to credit Stoica for a similar diagram he shared with me in one of his
newsletter emails about all the different factors that YouTube looks for when
ranking a video.
I’ve adapted and re-created the diagram for a more modern look, and you can
also view it online, share it on social media, or even embed it on your blog or
website.
You can download the full diagram here: vidtr.in/factors
Title, Tags, Description – These are the “on-page” SEO factors, or the text
that goes with the video that gives context and allows YouTube to determine
what the video is about. Along with this is the video filename, captions (aka
closed captions or cc), annotations, outgoing links, and content uniqueness
(text that is unique and not copy-pasted from elsewhere).
Number of Views – YouTube looks at the number of views on both your
video, your channel, and overall views across all of your videos. It also takes
into account the source of the views, how many initial views the video gets
within the first 24-48 hours, and very importantly, the view retention. View
retention means how long out of the total length of the video does the viewer
watch. There are two types of view retention: relative retention and absolute
retention.
Relative retention is when YouTube compares the retention rate to similar