Tip #2: Sales funnel
YouTube channels are a great way of building a sales funnel.
In this tip, the channel is not producing income per se, but rather, it is
engaging with viewers which can then turn into customers.
For instance, a channel may produce a series of how-to videos on home
decoration. In this example, the channel itself is not producing any income.
Income is produced when viewers click on a link provided and are redirected
to a website where they can complete their purchase.
This is a classic example of how advertising is not about sales but rather
building brand presence.
In addition, engaging viewers creates incoming traffic. As you may know,
incoming traffic is highly convertible. Think of it this way, a person that
walks into a store is much more likely to become a customer than a person
who is standing on the street outside the store. The key is to get the person
into the store. They will never make a purchase if they’re just standing
outside.
The same principle applies here. When viewers interact with the channel,
they are similar to a person who walks into a store. As such, YouTube is a
great way of directing traffic to your sales platform.