Tip #7: Actually, sell something
I know that I’ve talked about how marketing is not about selling, and I stand
by that.
In this tip, my point is that your videos while delivering value to your
subscribers, can openly sell your own products. You can make a point of
asking viewers to visit your website or purchase your products on Amazon.
Other channels offer paid subscription services to additional content not
available on YouTube.
As such, you can be upfront about why you are doing what you are doing.
Also, unlike affiliate marketing, you are not pushing someone else’s
products. Instead, you are drawing attention to your own products.
One such example is a book. Authors will often use YouTube to engage their
target audience. They will provide free content as a platform to present their
book. If the viewer is interested, they can visit the author’s website or go to
Amazon.
Therefore, your YouTube channel fulfills its main marketing purpose by
becoming a vehicle by which you can advertise your own products directly to
your core customers.
The tips are meant to give you a clear picture of the various possibilities of
monetizing a YouTube channel. They all require time and dedication in order
to achieve this purpose. When done right, channels can become highly
profitable.
However, there are also potential pitfalls. That is why I would like to present
the following lessons I have learned throughout my experience with
monetizing channels.