Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1

Lesson #1: Having a clear strategy is absolutely necessary


When you don’t have a clear strategy for your channel, successful
monetization will be more dependent on luck than actual talent.


In addition to defining your channel’s identity, it pays to have a clear idea of
the following:


Understand keywords
Include a call to action
Have clear scripts and descriptions
Good quality recording
Produce quality thumbnails
Caption and schedule your video prior to publishing

These steps are vital to ensuring high-quality content. In particular, including
the right keywords in your video’s description will enhance its search engine
optimization (SEO) and thereby make it easier for viewers to find it.

Free download pdf