Lesson #2: SEO is the lifeline of a video
Since YouTube is a part of Google, SEO plays a vital role in making sure that
your videos will come up in Google searches. By exploiting SEO, you can
have a leg up on the competition.
SEO depends solely on keywords. Descriptions and captions rich on
keywords will make your content visible to users on both Google searches
and YouTube’s algorithm. So, it pays to take the time to align your channel’s
content to SEO.