How to promote
But the Web is mostly anonymous and massive. How do you spread the word
about your work? How are you going to draw subscribers? What can you do
to ensure your message gets to the target audience? The answers lie with the
observations and perspectives of thousands of YouTube residents who have
worked this out for themselves and were then happy to share with us what
they have found.
Then, take a deep breath and note one thing: this is not brain surgery. You
need to get that consumer to recognize it, give him or her something to
consider, and present your case to someone to sell a product or service to. If
you have made a good video, and you may be involved in targeting people,
you know, you should find your audience. George Wright of Blendtec puts it
this way, "You needn't be on YouTube's front page. You have to be on the
front page wherever your audience is gathering. Isolate, find, and become
involved in that corner of the Internet. "That's excellent advice, and we're
about to give you plenty of ways to achieve this goal. But since making it to
the front page of YouTube wouldn't hurt, we're going to cover that, too. The
method of distributing the video across the Internet is named "seeding."
While describing the YouTube video marketing trend of the 21st century, the
word seeding seems anachronistic. But if you want to be a star with
YouTube, you'd best get used to it, whether you've got a green thumb or not.
Once you've planted your videos correctly, you'll want to power them, too.
Seeding is building momentum for your video, and it keeps driving running.
"Our seedlers get the momentum going," clarified the Woo Agency's David
Abehsera, "and our fueling remains on that. Right off the bat, our [Sean
Kingston's Beautiful Girls] video went all over the place. "Over 46 million
people had embraced Beautiful Girls when we last reviewed.
When it comes to the seeding, David Mullings is something of a Web,
Johnny Appleseed. He also produced popular YouTube promotions that
include celebrities such as Mariah Carey and Cezar, Coca-Cola's first-ever
supported Reggae artist. David is only 27, but he's a veteran of YouTube with
tried and tested online marketing techniques that he makes. David embeds his
YouTube videos on his own Web site's front page. "I embed the video on
Realvibeztv's front page," he explained. "We get over 1,000 visits to the site a