What to do when everything is going well
When you have developed a strong following and you have cooked up a
successful formula, you need to focus on which aspects you could improve in
order to keep your followers coming back and how you can ensure that new
subscribers will keep coming.
Often, when you have devised a positive formula, it is tempting to stick to it
until the cows come home. However, overdoing a formula will eventually kill
your momentum.
So, what do you do?
Well, the answer lies in determining what makes your content click with your
users.
For example, if your brand has developed characters which resonate with
your core customers, then you might be tempted to ride those characters as
long as possible. However, there has to come to a point where customers
simply get tired of the same content. So, you would need to find the best way
to phase out one character and bring a new one in.
The use of characters is just one way in which we can exemplify how there is
a need for freshening up content every once in a while. Even if you have a
successful formula, you need to experiment with other things so that your
content is fresh and keeps viewers interested in what you have to offer.
The same goes for ads.
Even the most successful ad campaign in history wore off to a point where
advertisers had to come up with something new in order to keep their
customers interested and engaged with the brand.
A common example of this is how brands redesign their corporate logo.
Successful multinational brands tend to spice up their logos at a 10-year
tempo. The reason for this is due to the fact that generations of customers
tend to turn over every decade.
Think about it.
You change quite a bit as a person in 10 years. That is why brands need to
change at a similar tempo.