Social Media Marketing_ 7 books - Charles Edwards

of the ambitious affiliate marketer can be misconstrued as being pushy, and it
never sits well with customers. But when you get a key figure to send out
your marketing message, they can blend in very well with their normal posts,
and the target audience will receive the message without a problem.

Provides value to your audience

As an affiliate marketer, you might find yourself handling products and
services that you are not pretty much knowledgeable about. If you tried to
craft a marketing message, you would obviously emit a lot of important stuff
without even realizing it. But when you get a key figure in that niche to send
out the marketing message, they would obviously provide great value to your
target audience, and this goes a long way in boosting conversion rates. For
instance, if you are marketing a camera, and you get a YouTuber to send out
the marketing message, they should be able to outline all the benefits of using
that particular camera, which makes it more convincing.

Quicker customer acquisition

Using an influencer to push a marketing message forward is the easiest way
to acquire customers because their audience is already receptive. People like
familiarity. Once an influencer sends out the marketing message, people are
more likely to convert because they already have some familiarity with them.
However, when you are doing it alone, you have the challenge of connecting
with your customers and building a great relationship before they can convert
into customers.

SEO benefits

One of the factors that boost the search engine ranking of your website is
having strong inbound links. When you get influencers to link back to your
website, it increases the link juice, and consequently promotes your search
engine ranking. With a highly ranking website, you are in a position to make
more money.

Reasonably affordable

When you compare to other forms of paid advertising, influencer marketing