results by trying to compete for the same keywords directly, this is rarely
going to work in your favor. As the new website on the totem pole, your
results are automatically going to be lower than a website that has had time to
establish itself in the market. Rather than going to the king directly, instead,
try developing your own following around a related keyword before dipping
your toes in the more competitive space.
While finding yourself at the top of that particular search can provide an ego
boost, the odds of it happening are rarely in favor of anyone other than major
corporations or sites that include the keyword in their name. It is therefore
almost always better to go with something more precisely tailored to your
business while still being a reasonable thing for someone to type into a search
engine.
Pop some tags
Metadata tags are similar to keywords and key phrases in that they make it
more likely that your pages ae going to show up within relevant search
results. Unlike with keywords, however, they do not typically show up on the
pages themselves and are typically only visible within the code of the pages
in question. You can think of metadata tags as the keywords of the
underlying data. Meta data tags can be viewed on any page by simply right
clicking on it and then selecting the option to view page source. The meta tag
specifics will be found near the top of the screen. Meta tags can be altered by
anyone with a basic understanding of HTML, or, from the appropriate menu
option from the backend of your website.
There are four primary types of meta tags that you are going to want to use
when it comes to trying to improve your SEO, meta attribute keywords are
those that are related to the current page specifically, the title tag is the name
that the search engine displays when the page is referenced and the meta
attribute description is the description that comes up as part of the search
result. Finally, the robots meta attribute is used to ensure that crawlers know
to document the page.
Due to the glut of keyword stuffing over the past decade, the keyword
attribute has decreased in value when compared to the other attributes,
nevertheless, it will still give you a small SEO bump when compared to those
websites that don’t use it at all. The most important meta tag these days is the