title tag which is why it is important to always take the time to ensure that it
is formatted properly on each and every one of your pages. It is important to
choose a title tag that clearly indicates what the content in question contains
while also including at least one key phrase if at all possible. Remember, the
title is what is going to show up in all of your search results, so it is important
that it is a good one.
If you manage to make it to the top page of Google results but you aren’t at
the top of the top, then it is going to most likely be the description attribute
that pushes you over the edge. You have 20 words to sway potential visitors
to your site that your link is going to provide them with the details they need,
while also telling Google how to classify your page. Take some time to think
about it and make those 20 words as impactful as possible.
If you aren’t sure where to start, a good place is by trying to include as many
relevant key phrases into this section as you can manage. While their use here
won’t directly improve your SEO, studies show that seeing the words they
are looking for in a description makes potential viewers more likely to choose
one search result over another. Just make sure you do more than list a bunch
of keywords, a legible sentence of text is key to proving your site is full of
viable content as well.
Robot Attribute: The robot attribute is perhaps the most straightforward of all
of the modifiable attributes as there are only two options you can choose
from. The index/noindex option tells various search engines whether or not
you want your page to be returned from basic search results. The
follow/unfollow option, on the other hand, tells crawlers whether or not they
are supposed to follow links on your pages to their destinations or not. In
most instances, you should choose index and follow respectively.