Market Size And Trends
The first things to do when choosing a niche are to learn about it. You need to
know the market size and trends in interest in the topic. If a particular diet
was really popular three years ago but people are moving on, then marketing
that diet probably isn’t the most productive approach to your business.
Market size is something that doesn’t really have a right answer. There are
several factors that need to be taken into account. For example, a large
market size means more customers. But it also means more competition
selling. One example of this is the ketogenic diet. There are lots of ketogenic
diet plans you can sell as an affiliate that is on the market. However, there are
also lots of other affiliates out there selling the same products. So, it might be
hard to stand out against the competition.
Another factor is what are the pricing points for products aimed at a given
niche. When you are marketing to large audiences, the pricing points might
be lower. That can be bad, or good. You might only earn $5 a sale, but you
might be able to generate large amounts of traffic so that those $5 sales add
up to big money. On the other hand, you might do better in a smaller niche
where you can charge $400 a sale. Then you don’t need many sales to start
making a full-time living from your business.
Let’s see the kind of information that you can get from Google trends. I am
going to use it to study some trends in popular diets. So, the first thing I’m
going to do is enter the phrase “ketogenic diet”.
