Chapter 6: Angles
The first all-important step in affiliate marketing is choosing a niche.
In the beginning, you might want to concentrate on having a single niche, so
that you can devote time to building an online and social media following and
gain some expertise in marketing to one area. But there is no reason to be
limited in your thinking, you can certainly build out businesses in multiple
niches. It’s often productive to do so in related niches so that you can cross-
sell to different audiences or upsell to the same audience. For example, if you
were building a business based on a product that taught people how to trade
on the stock market, you could also sell them products based on making
money trading Forex, options, or Crypto currency.
