Demographics
How you market is going to depend in part on the demographics. This will
not only help you target your advertising, but you are also going to need to
know who your ideal customer is. Of course, there are always variations, but
just a guess, who is the average person who is interested in the keto diet?
One of your best friends in this regard is the Facebook ads manager. Even if
you are not going to run Facebook ads, you should utilize the audience
insights tool in order to get some idea of who the ideal customer is for a
given niche.
To use one example, we searched on “keto diet app” as an interest on
Facebook. Here are the results we got:
