This time, the audience is 90% male. Not only that but it’s equally divided
between married and singles.
The makeup of the audience and the ideal customer isn’t just important for
marketing your primary niche. You should think about other things that you
can sell people. Knowing that most people searching for Keto diet are
women, you might want to try getting them to sign them up on an email
marketing list, which you can use to sell products. And you would then sell
products specifically targeted at women since you know 9/10 of your
prospects are going to be female.
This can have all kinds of implications, such as the colors you use on any
websites you create, and what kinds of images you display. For instance, you