- Website Conversions – Here too, the user is taken to a website when he or
she clicks on the Facebook advertisement, but with a critical difference. You
will be able to track the desired conversion here, like purchases, inquiries,
reservations, sign ups, etc. To achieve this, you must have the Facebook
Conversion Tracking Pixel installed. - App Installs – This is to promote your mobile apps. This kind of Facebook
advertising is very effective for increasing the number of people or
contestants who will use the app. - App Engagement – These advertisements are effective to bring back people
who have entered an app or joined a contest. - Event Responses – This is effective when you are promoting an event.
First, you will have to create the event on your Facebook page of course.
Your “Event Response” advertisement can then promote the event so that it
receives the maximum mileage.
It is always a good idea to limit the advertisement’s geographical reach to
those who are living in the same region or city of the event, unless of course,
the event you are promoting is completely online.
1920×1080 pixels are the recommended image size, and the image ratio is
1.9:1. The advertisement copy text can have up to 90 characters.
- Offer Claims – Here, the advertisements will invite people to claim an
offer you are making. For example, you can issue a discount coupon that can
be used later at checkout while buying. The coupon can be created when you
use the “Offer” in your Facebook promotions. - Video Views – This is for promoting videos. Video advertisements work
well for both retargeting and brand awareness. You can retarget to those who
have watched your videos and show them other advertisements, based on the
duration of their watching.
Even a basic video can fetch you good results on the social media. Video
advertising is an effective way of building audience engagement. Even small
businesses can build strong connections with a simple video.
The videos can be in 9:16 (full portrait) or 16:9 (full landscape). The
supported file size is a maximum 4 GB. The advertisement copy text can
have 90 characters. The maximum length of videos can be up to 120 minutes,