● Buzzsumo
Buzzsumo enables marketers to source the most shared content on specific
topics and websites. Marketers can also refine lists according to the type of
content such as blog posts, news items, or just infographics. The advanced
feature includes ‘monitoring’ and ‘influencers’ that marketers can use to get
ahead of the competition. The free version of Buzzsumo gives you limited
results. However, the pro version starter plan is ideal for small businesses and
bloggers, as it costs $99/month. But if you want something deeper and
significant, then the advanced feature at $299/month comes with API access
and many more incredible features.
Content marketers would love this because it helps in searching for trending
topics and subjects on the internet easier and plus, it allows content creators
to analyze headlines for their effectiveness. Buzzsumo helps content
marketers understand how to create the next viral topic.
● CoSchedule
CoSchedule is a software that helps you plan, organize and manage your
marketing campaigns, your content and your strategies. Any marketing
campaign needs to be planned and executed according to schedule, and with
CoSchedule, you can streamline this process easily. CoSchedule works great
with Chrome, Google Docs, Wordpress and Evernote too! CoSchedule ranges
from $15 per month for personal use to $600 per month for larger agency
users. CoSchedule allows you to stay organized and it saves time. It is
excellent for large companies or small agencies to manage deadlines, share
notes, stay up on to their day to day tasks and get updates on campaign
progress. Timelines are easier to manage, any alerts are prompted by
CoSchedule.
● Pingdom Website Speed Test
Website speed is a crucial element in retaining a user’s visit to your site.
Website speed is one of the fastest ways to improve your SEO rankings and
increase conversion rates. With Pingdom’s, marketers can test their website
speed, and it also gives a free report that gives you an in-depth analysis of
your site as well as tips to improve it. The test itself is free however for a full-
on website monitoring service; it will cost you anywhere from $13.95 to $454
per month.