Authenticity Is Encouraged
With differentiating yourself being so important in the world of personal
branding, it is natural that authenticity is not only admired but encouraged.
Because you need to stand apart from others and get your name out there, it is
important that you build your brand in an authentic manner that shows why
you are so different from everyone else in your industry. In many cases, what
differentiates us is not our values, our skills, or our image, but instead our
actual personality. When you can infuse your brand with your authentic
personality, you show people why they need to care and why they should
care, and you give them a reason to want to work with you. For this reason,
authenticity is highly encouraged with personal branding.
The benefit of authenticity being encouraged is that you never have to feel as
though you are putting on a mask to get the opportunities that you desire to
have. Personal branding is not about becoming someone or something
different so that you can increase your perceived value, it is about becoming
more of yourself so that people can see your value more easily. As you
become more of yourself, you build an entire career around being you which
means that you never have to feel burdened or outshined by your business
persona. Instead, you can be yourself and grow as an individual and allow
your brand to grow alongside you. Furthermore, people expect you to be
yourself which means that they are not continually pressuring you to become
any different because they see you and your authentic personality as being so
valuable.
