You Can Become a “Go-To” Expert
There are probably hundreds, thousands, or even hundreds of thousands of
existing experts in the field that you are currently working in. As a result, if
you are not working to brand yourself and set yourself apart from others, you
are going to find yourself rapidly being consumed by the masses and hidden
by your peers. You need to work on setting yourself apart and building your
reputation in a positive manner so that you can not only become a more
valuable asset in your industry but also so that you can become the go to
person in your industry. To put it simply: people will think about the person
they see and hear from the most, which will be you if your brand yourself
effectively. They are more likely to remember the person that they have built
a reputation with online and seen on a regular basis than they are to
remember a person that they met once at a networking event and then never
talked to again. You want to be the person they engage with regularly, not the
person they rarely see, to ensure that you are the one that they think of when
they think of your industry.
Becoming the go to expert in your field will take some time, consistency, and
practice as people are going to need to see you around for a while in order to
really get to know who you are. The more you get in front of your audience
and talk about your industry, the more they will see you as the expert and
continue looking toward you for advice. In no time, you will find yourself
being the one they turn to as they begin to remember your name and your
message and associate you with that subject in their life.
