you!), but they are the elements that help you build a professional
personal brand that reaches out to audiences and connects to them.
2. Acknowledge your distinct identity. We all have it—because the sum of
the experiences you have gone through until now will define a distinct
identity. Acknowledge that, internalize it, and use it to change your
mindset.
3. Start taking action—according to your personal brand. Once you have
cleared who currently you are and who you might want to be in the
future (short term and long term alike), take action in that direction. If
a personal brand is built around health, for instance, do that (if you are
not already doing it, of course).
4. Don’t be afraid to use your voice. Everyone has a different voice—use
yours. It is how you set yourself apart as a brand; it is how you attract
more people. It is how you make yourself different in the eyes of your
audience.
5. Set your mind on continuous learning. No matter what industry might
be your main area of expertise as a personal brand, it’s important to
set your mindset on continuous learning—it is absolutely key to
building a personal brand that is credible, up to date, and flexible.
6. Take ownership of your career. Be open to change—just because you
have been doing something for a long time, it doesn’t mean it’s the only
thing you should do and the only thing you are good at. Don’t be afraid
to change course when a change is due. Personal brands are fluid—
and if you’re ever in doubt, return to Oprah Winfrey and take a look at
the path that led her here.
7. Create a network. Surround yourself with the people you desire to be
surrounded by—successful people, positive people, people who have
the same interests as you do. Collaborations will come organically,
rather than through forced or paid means.Of course, these are just some of the things you should do to change your
mindset and align it to your personal brand. In the end, it all comes from
within. If you set your mind (pardon the pun) to actively build a personal
brand, it will all come naturally as long as you follow the golden rule of
personal branding: project into the world what you desire to be acknowledged
as.