Chapter 6: Build Your Online Assets
The final part of leveraging your personal brand is learning how to actually
make a profit from your brand! Creating a personal brand is only worthwhile
if you are going to be sharing in a way that allows you to actually generate a
profit. Many people think that generating a profit from your personal brand
requires you to only put yourself out there, and from that, you will
automatically start getting new opportunities and offers from people in your
industry. While this is part of it, it is also important that you make yourself
known as being available to reach out to and to collaborate or work with so
that people realize that you are actually seeking opportunities. The strategy of
switching from being just a personal brand to a profitable one is rather
simple, although it can take some practice if you are not used to marketing
yourself.
You are going to discover how you can begin leveraging your personal brand
to directly bring in opportunities and sales for you—thus making your
personal brand profitable. You are going to do this by first identifying what
skills you have that you can profit from, then turning those skills into a
product or service, and lastly selling those skills so that you can make money.
This will be described in terms that reference the work that an entrepreneur or
sole proprietor may do, but you can easily adapt these skills to create a
personal brand that suits you. The way that personal branding works in both
the corporate and entrepreneurial world is similar, so you can always adapt
the information to serve either need.
