Find Your Sellable Features
First, you need to find what your sellable features are, or what you are
particularly good at. You identified what differentiated you from others—and
at that point, you considered what your strengths were. It is important that
you reconsider these strengths and look into them to identify what your
unique skill set is and how you may be able to profit from that skill set so that
people can begin to hire you or purchase from you.
Once you have found what skills you are great at, you can start identifying
how they fit into your brand and how you can turn them into a product or a
service that you can offer for sale. If you are not entirely sure as to what this
might look like, you can always look around at others in your industry and
see how they are selling their services. You may find that it is easier to create
packaged deals and offer consulting or coaching services with your skills, or
you may find it to be easier to put together pre-recorded videos and sell
digital downloads of your content online. You may even find it to be easier to
offer actual products, such as design packages or customized products created
specifically for your customer. What you discover will depend on your
industry, so stay open and get inspired for how your work may be able to
come through. Once you find the way that fits your skillset, what you are
interested in offering, and your target audience, you will find that it is easier
for you to create a plan for how you can begin profiting off of your personal
brand.
It is worth noting that if you have multiple skills that are relevant to your
brand, creating multiple offers that will cater to various clients can be a great
idea. Do not be afraid to identify all of your sellable skills that relate to your
industry and then find ways to group them together so that you can turn them
into profits later, in the next stage of turning your personal brand into a
profitable brand. Catering to many different individuals in your audience
through different brands is a great opportunity to increase your profitability
and make even more money through your personal brand.
