there has been a scarcity of advertising opportunities and smart speaker
marketing, even with more households asking questions on Google Home,
Siri, and Alexa. For example, shortly after the flash briefing, scheduled
morning announcements, users of Google Home got to know that a
worldwide ad for Disney’s Beauty and The Beast started playing in 2017.
Though now growing in popularity, at the time, these ads types were
infrequent and rare. With smart speakers, there were less invasive, better-
branded advertising examples in 2020. You only need to make a ‘branded
skill’ and to advertise on smart speakers; it offers unlimited customer-friendly
opportunities. For example, courtesy of the premium tequila maker, with a
diverse selection of possibilities, Alexa will respond if you speak at it, “Ask
Patron for a vegetarian dinner.” According to Digiday, this strategy is
effective, and in a month, there is an excess of 6,000 queries that Patron
receives. The opportunity here for business is to go for a tone that is
customer-friendly in their branded advertising by trying the “branded skill”
approach.
Voice search optimization
Advertising on smart speaker tends not to be an ideal marketing strategy for
most brands right now. However, what about using a voice search to explore
their content optimization? Right now, it is mostly through voice search that
Google search queries get 20 percent from people, according to Google. And
as Thrive Analytics reveals, between 18 and 29 of ages, users of all mobile
are 71 percent, and they utilize voice assistants. For all businesses, it makes
sense apart from large companies to start using voice search to optimize their
content. To do the trick, conversational content will be effective, and
marketing experts have so many guidelines on how to do this. The
opportunity here is to optimize for voice search since it is on smartphones
that most voice searches happen.
More content and chatbots
Written content is here to stay. With the increased usage expectation by 2020,
the written content is the primary throughput for chatbots as, three years
running. It will make the leading commercial effect on marketing activity. By
2023, retailers can expect to increase sales by $112 billion and cut costs by
$439 billion annually with the growth of AI-powered chatbots in