Major Marketing Trends for 2020
2020 is almost here. And each year, forcing marketers to evolve their best
practices are disruptive and new technological innovations. As the only
player in town before, digital marketing has now grown into multichannel
marketing. Thus, the omnichannel age of today is approaching rapidly. Most
business organizations find it challenging to sustain the continuous
acceleration of marketing innovation rates. The significant part is there are
new opportunities with doing things in new ways. For 2020, among
organizations, the major trends in marketing include:
On-SERP SEO optimization
Have you heard results that are zero-click? You have likely seen them. In the
form of an automated snippet to the search query to provide the answer
automatically by Google is a zero-click result. For example, the result Google
generates automatically will be given to you when you put in the search bar,
“what is the weather in Texas?” For you to get the results of organic search
and Adwords results, you’d need to scroll down.
Also, for queries that are quite long, Google auto-populate search results.
And Google may prevent you from scrolling down to see more results since
everything has a snippet, from “what is the marketing strategy on social
media,” to ‘what is a cryptocurrency?” What is the significance of this? As
Jumpshot data indicates, search results of 61.8 percent are results of zero-
search in Google. Consequently, the profitability of more keywords is
dwindling. So that Google chooses them over anyone vying for the same
spot, brands are not sure how to optimize their content, while it is from a
website that ranks anywhere on the first page of the search engine that the
automatic snippets sometimes appear. As for any advertisers or businesses
that market on Google, this situation is a worrying situation. The only
opportunity here is that there will be a massive competitive advantage of 0n-
SERP SEO is for the business that understands it.
Voice search optimization with smart speakers advertising
In recent years, smart speakers’ proliferation is another significant
development. As Social Report indicated, consumers purchased smart
speakers about 56 million in 2019. Though this case appears to be changing,
