Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1

LinkedIn


LinkedIn is the leading B2B social media platform online right now.
LinkedIn works similarly to Facebook, though it has the opportunity to
include a list of your skills and endorsements as it is meant to be used as your
channel to share your professional brand with other professionals. LinkedIn
allows you to connect directly with other professionals to either collaborate
on projects or be hired as a service provider for them or their company.
Here is how you can brand your LinkedIn profile completely:
Use your real name
Include your professional title
Upload your skills and ask for industry-specific endorsements
Include your professional experience, both paid and voluntary
Upload a branded profile picture
Upload a branded header image
Create a branded bio that explains who you are, what you do, and what
your mission is
Upload branded content
As long as you properly brand each platform, it will be easy for you to create
a consistent image online for you to be discovered with. This will help people
immediately know who you are, determine whether or not they are a part of
your target audience, and decide whether or not they are going to follow you
right from the start.
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