Chapter 10: Network with Influencer and How to
Become One
More and more businesses are into influencer marketing these days, and if the
top brands are into it, so should you. Before we jump into the details of
influencer marketing, let’s first define what the term for you to get a better
understanding.
Also known as influencer marketing, influencer marketing is a form of
marketing wherein the focus is on an individual known as an “influencer.” It
identifies individuals who have a certain level of influence over people,
particularly potential customers, and devices marketing techniques around
such individuals.
Today, three of the top influencers on Instagram are Huda Kattan of Huda
Beauty, video editing guru Zach king, and fitness star and Venezuelan model
Michelle Lewin. We’re only talking about Instagram influencers here.
Outside of Instagram, the highest-paid influencers today include DanTDM,
Selena Gomez, and of course, who hasn’t heard of Kylie Jenner and Kim
Kardashian?
Reading these names alone should give you an idea how crucial of a factor
influencers are in social media marketing, or Instagram marketing, for that
matter. But at the same time, you may also be wondering how the heck
you’re going to partner with such big names. Now, you don’t necessarily
have to reach out to these celebrities to succeed with influencer marketing,
although who wouldn’t want to, right?
Nevertheless, the key to real influencer marketing success is not how famous
the influencer is, but more on how “right” they are for your brand. That said,
here are a few things you should consider when looking for an influencer to
partner with.
