Decide Between A Macro- and a Micro-Influencer
Every business doing Instagram marketing would love to see themselves
partnering with a social influencer who has millions of followers. That’s not
always possible, though, especially if you’re on a tight budget. The good
news is that you opt for a micro-influencer and still succeed. If you can’t
afford a macro-influencer at the moment, you can start with a one who has
10,000 followers or less.
You’ll be surprised to learn that most micro-influencers with 1,000-10,000
followers can deliver more than double than many macro-influencers can.
That’s because of the level of loyalty of their followers. That means they
have a following that’s more targeted and attentive. And partnering with such
kind of influencers is better than working with a popular influencer with
followers who are not as loyal and engaged. On the other hand, if your goal is
to increase brand awareness, a macro-influencer may get the job done better.
Again, it’s all about what your goal is.
