Some examples of great slogans, aside from those listed above, include:
Death Wish Coffee: “The world’s strongest coffee”
Cards Against Humanity: “A party game for horrible people.”
Folgers Coffee: “The best part of waking up is Folgers in your cup.”
Aritzia: “Women’s fashion boutique.”Choosing something simple, memorable, and useable is a great opportunity to
create a slogan that you can use often and in many ways. Then, once you
have made your slogan, you will want to use that slogan in as many areas of
your brand as is naturally possible to ensure that you are creating
memorability with your slogan. This way, when people think of you and your
brand they automatically think of your slogan, which can make thinking
about your brand fun. As well, if you combine your slogan and your imagery,
you might also find that people associate various symbols with your brand
that also inspires them to think about your slogan. For example, these days
when people see a check mark they will often think of Nike and “Just do it”
even if they are not actually looking at a Nike branded item. As a result, Nike
is highly memorable, engaging with their audience even outside of their own
efforts, and generating traction and success in their business.