Pick Your Slogan
Every brand is known for something, and often that something is their slogan.
Nike has “Just do it;” McDonald's has “I’m lovin’ it;” Subway has “Eat
fresh.” Every brand and even personal brands have slogans that they use on a
consistent basis that they eventually become well-known for having. As a
personal brand, having a slogan allows you to summarize your objective or
your focus in a few words while also developing brand recognition. When
you consistently say and use your slogan, people begin to associate you with
your slogan because they remember hearing you say it all the time. As a
result, even if they hear someone else say your slogan, they begin to think of
you and your brand, which helps them feel like they have an even deeper
relationship with you. This deeper relationship also means that any time your
audience wants something that you have to offer, you will be the first person
that they think of because you are their connection, so you are more likely to
get their business.
Creating a slogan can be somewhat intimidating, particularly if you are
considering the fact that your slogan will need to remain the same for a long
period of time. That being said, you can always allow your slogan to evolve
with you slowly and over time if you need to until you land on the right one.
For example, Pepsi has had more than 30 slogans before it landed on
“Something for everyone.” Sometimes, taking the pressure off of trying to
decide what your slogan is going to be long-term and instead deciding on
what it should be right now is important.
Once you have taken the pressure off, you simply need to choose a slogan
that is short, catchy, and descriptive of what it is that you are creating or that
you desire to be known for. You will want to choose one that is going to be
flexible as well so that you can share it in multiple situations, allowing you to
gain many opportunities to actually share your slogan and be seen using it. If
you are feeling uninspired or uncertain, here are some examples of things to
consider to help you create your slogan: you can stake your claim, make a
metaphor, adopt your customer’s attitude, create a rhyme or a play on words,
or literally describe what you have to offer.
