Let’s Go Target Your Customer!
The best way to determine which Facebook parameters to use is for us to go
hand in hand through all of them. That’s right – we literally are going to walk
through every filtering option for Facebook targeting. You’re quite welcome!
Head into power editor and return to one of the sample advertisements we
created for the sample campaign. In the provided area to edit the AD SETS,
hit the “edit audience” button.
Right now, we have used the “additional interests” of cleaning. Hover your
mouse to the right of that box and hit the x that pops up to remove that filter.
We now have a clean slate (kind of – we are still filtered for “married.” but
we’ll fix that).
Click the More Demographics button and you’ll see a few options arise:
We are going to work through each of these categories first. Hover over
Relationship and you’ll see two options pop up: “Interested In” and
“Relationship Status.” Click Interested In and you’ll see the following
addition to your audience:
If you are looking for a specific gender preference, here is where you would
make your selection (i.e., you want to write an ad that encourages buying
flowers for “the woman in your life”). One note: if you are indifferent as to
what gender in which your target audience is interested, do not select
“unspecified.” If you choose unspecified, you only will include people who