entrepreneurial world and proud of the journey along which they are
traveling. Therefore, if I wanted to target business owners of more than a few
years, I would not include those job titles.
Make sure you keep your eye on the “Potential Audience” number to the
right of your filters. If you pick a filter that absolutely kills your audience
down to something like fewer than 1,000 people, consider removing it. You
can always add something back if you need further segmentation within your
audience.
You are officially familiar with all the types of boxes you’ll encounter. Go
through EVERY category within the More Demographics option in order to
familiarize yourself with your filtering options.
Understand that the more sought-after your target audience, the more
expensive your advertisement will be. For example, it is easy to want to
target individuals who earn more than $125k a year or who are worth more
than $2 million because they likely can afford your product. However,
because those options are the highest income/net worth category options on
Facebook, selecting these options instantly will put you in direct competition
with luxury brands and services that are willing to pay lots of money to have
these high value potential customers see their advertisements.
We will often try to come up with creative ways of targeting these groups of
people without using identical filters. I’ll give you an example as we go
through the following part: Interests.
Interests give us a new box once more: this time, a Suggestions element is
grayed out:
If you absolutely know there is something specific in which your target
audience is interested (for example, if I am Rolex, my audience might be
interested in “luxury watches” and various types of “Rolex” watches) you can
type it directly into the box. If you are unsure or simply want to find more
interests, you’ll want to hit the browse button and go through every category
once again. Seriously, please take the time right now to go through every
category within interests.