Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1

Analyzing at a greater level of detail let's examine two critical business
concepts, Residual Income and Time Duplication, and see how they operate
within each business model.


1.) Residual Income. Monies paid for past accomplishments. Residual
Income is a powerful method for earning significant income, yet most people
will never experience its income potential.


A.) Traditional Business. Unless you are an Author, Composer, Actor, or,
Inventor, you will likely never receive residual income. This most powerful
income generator which those in the know strive for and demand that it be in
their contracts, for you, is never even a possibility.


Yet even for those few who qualify, those obligated to contractually pay it
attempt to restrict it as much as possible in that Residual Income is often
paid instead of Immediate Income or at least is offset by a lower income.
Legalese is employed to limit wherever possible the granting of Residual
Income. Additionally, there may be a long wait for it to be received. Finally,
there are often disputes as to how it is calculated and when it is to be paid. It
can be an attorney’s dream to sort it all out.


But why is it so hard to receive Residual Income when the contract so
diligently negotiated delineates all of the appropriate terms? The paying party
knowing how lucrative this can become makes every attempt to limit its
effect. Having already received your efforts which led to the song, book,
movie, or invention – (whatever it is that you do), they have no more need of
you. While they once saw residual income as an inducement to get you to
provide your talents and expertise, once you provided your service, they no
longer see you as a necessary expense. The “payers” thought process changes
drastically. Why pay you afterward? Does the contract mean what it says or
at least what you believed it to say? Maybe it does, maybe it doesn’t. Why
don’t we just let an arbitrator or court sort it out? Often the receiving party
must resort to a lawsuit to enforce the contract.


Thus, while both parties recognize the power of Residual Income their self-
interest is at odds with each other. Having given of their efforts many find
they must now go to arbitration or court to enforce the contract, hoping the
arbitrator or justice system will see it their way. They are fighting a
corporation with unlimited resources compared to their own simply to obtain

Free download pdf