Introduction
More than 260 million people around the world are logging in at this very
moment on Facebook alone, checking their profile, engaging with peers,
communicating with companies, providing valuable knowledge for you to
better understand them and learning about yourself in exchange. As a
businessperson, you need to be where your clients are, and consumers are
constantly spending time on social networking sites like Facebook and
Twitter.
Facebook has come a long way from being a simple, online directory for
students at Harvard college. It now boasts 1.11 billion users from around the
world, a vast market of potential customers and customers that can pander to
businesses of all sizes.
Have you ever considered incorporating Facebook ads to your overall
marketing strategy as a business owner? If you do, you're on the right track.
After all, according to a Syncapse survey, "85 percent of brand fans on
Facebook are promoting products to others."
With the launch of the social networking site Facebook, which now has more
than a billion active users, Internet marketing took a new direction. It is now
the most sought-after marketing platform by all types of companies.
Facebook marketing owes the success to its versatility and ability to reach out
to a broad audience, according to marketing experts. Facebook gives
marketers the opportunity to create brand awareness among the millions of
registered users and potential customers who can become theirs It's 2020, and
Facebook is still the largest social network on the earth.
A decade ago, no more than a hundred million participants used a social
network campaign by Mark Zuckerberg. No one predicted Facebook to be a
global success a decade ago.
Is there anything going to stop it rising at an even faster rate? Over the last 5
years, with the traction that Facebook has had, do you believe anything will
hinder this? The surprising answer is "almost certainly no," because
Facebook is here to live. Any social network or online platform with a user
base that is probably never going to go down big but just adapt instead.
Several digital marketers use Facebook to promote their products to the