Define Your Customer Base
Once you have a faint idea about your customer base, you will need to
specify some details. You need to know them more to be precise. In this part,
you might need to do some legwork.
Normally, the best way to get this information is through surveys or random
interviews. What do you need to ask them? A lot of things. But mostly, you
need to know their interests.
Knowing their interest alone can let you have great insights regarding your
customer. This insight will allow you to write a copy that can suit their needs
or wants. You can define the slant that will work on them.
For example, if most of your customers have interests in racing, you can
write your copy using sports racing as an angle.