Add a Little Mystery.
Use of words like "Secret" or "Little-Known Facts" will help draw readers in,
as they will believe they're getting information that others aren't aware of.
"Buying a House" isn't a compelling headline - but "The Secret to Getting the
Best Mortgage Rate" or "Little-Known Facts about Getting Approved for a
Home Loan," on the other hand, will draw in readers who are looking for
insights they can't find anywhere else. Are you not convinced that it works?
Look at the headline for this article one more time. Convinced yet?